Case studies are a great way to promote your business, build your credibility and position your business as an expert. They show potential customers how your business operates and the results you can achieve. What are case studies? Case studies are short explanations of a project your business has worked on for a client or [...]
Building relationships with journalists is a crucial part of a PR professional’s role. When you have a good relationship it’s easier to pitch stories to a journalist and communicate with them. Journalists are very busy and are often more likely to look at your email or answer your phone call if they know who you [...]
Who should be in charge of social media for your business? Should it be the advertising department, marketing department, public relations or something else? At CP Communications we believe PR professionals are the best people to handle social media for a business. This is because social media is all about communication and engaging audiences and [...]
Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales. So how do you go about using PR for an event? Below are our [...]
eNewsletters are a great communication tool to build an engaged community. They can be used to share good news stories, share expertise through tips, indirectly promote your services and build a database of potential customers. However, after sending out your eNewsletter does your inbox overflow with emails of people unsubscribing? Even just three unsubscribers may [...]
Creativity is an important element in any business because it helps you to overcome challenges, be innovative and discover new opportunities. A great way to introduce more creativity into your business is to conduct a brainstorming session. This will bring your team together to generate fresh ideas or help solve a problem. We are a [...]
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