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Public Relations Sydney

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How to repair a damaged personal brand

How to repair a damaged personal brandYour personal brand is one of the most important things in business and it is your best asset. If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning. These steps can help you repair your personal […]

Filed Under: PR tips, Thought leadership Tagged With: Catriona Pollard, from unknown to expert, personal brand, tips

5 brands that have nailed their Snapchat presence

5 brands that have nailed their Snapchat presenceSnapchat is a very popular social networking mobile app, providing users with the opportunity to temporarily share images, videos, and messages with others. It has gained popularity amongst younger generations due to its range of filters and fleeting content, with a person’s ‘story’ only lasting 24 hours before it disappears. Snapchat has experienced a rapid […]

Filed Under: Social Media, Thought leadership Tagged With: business, Catriona Pollard, cisco, featsocks, from unknown to expert, gatorade, grubhub, snapchat, social media, sour patch kids

Why everyone can step into the spotlight and be a spokesperson

Why everyone can step into the spotlight and be a spokespersonAs a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences. It’s something that I’ve been lucky enough to experience in […]

Filed Under: Articles, Thought leadership Tagged With: public speaking, Spokesperson, spotlight

Don’t be afraid, put yourself forward as an expert in your industry

Don’t be afraid, put yourself forward as an expert in your industryIdentifying yourself as an expert in your designated field can be an intimidating experience. When people hear you make such a claim, they expect it to be followed up with proof, and failing to do so could make it seem like you’re just talking yourself up. There are a number of reasons that might hold […]

Filed Under: Entrepreneur, Thought leadership Tagged With: Expert, self-promotion, thought leader

How this HR tech startup drew attention using PR

How this HR tech startup drew attention using PRTech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s […]

Filed Under: Articles, PR tips, Public Relations, Thought leadership Tagged With: diffuzeHR, PR, PR for startups, public relations, tech startup, thought leadership

5 business leaders with amazing personal brands

5 business leaders with amazing personal brandsIt’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how […]

Filed Under: Entrepreneur, Public Relations, Thought leadership Tagged With: business leaders, Entrepreneur, janine allis, logan green, michelle obama, personal branding, richard branson, Sheryl sandberg, thought leadership

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