Your personal brand is one of the most important things in business and it is your best asset. If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning. These steps can help you repair your personal [...]
Snapchat is a very popular social networking mobile app, providing users with the opportunity to temporarily share images, videos, and messages with others. It has gained popularity amongst younger generations due to its range of filters and fleeting content, with a person’s ‘story’ only lasting 24 hours before it disappears. Snapchat has experienced a rapid [...]
As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences. It’s something that I’ve been lucky enough to experience in [...]
Identifying yourself as an expert in your designated field can be an intimidating experience. When people hear you make such a claim, they expect it to be followed up with proof, and failing to do so could make it seem like you’re just talking yourself up. There are a number of reasons that might hold [...]
Tech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s [...]
It’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how [...]
Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2024, all rights reserved Sydney | Contact Us