Your personal brand is one of the most important things in business and it is your best asset. If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning. These steps can help you repair your personal [...]
Identifying yourself as an expert in your designated field can be an intimidating experience. When people hear you make such a claim, they expect it to be followed up with proof, and failing to do so could make it seem like you’re just talking yourself up. There are a number of reasons that might hold [...]
Tech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s [...]
Have you been at an event recently where all the speakers were men? Maybe it was at a conference, or possibly at a work event. These all male speaker line up at conferences and panels, frankly, it annoys the hell out of me and impacts the ability for women to step into their spotlight. Considering [...]
In the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud [...]
You are either perceived as an expert or you are not. This is why building your personal brand is imperative. There are many online platforms that can be used to increase your personal brand, and podcasts are becoming more and more influential. There are two ways in which you can successfully build your personal brand [...]
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