Public Relations Sydney

Brand identity: How to maintain when a CEO or leader leaves

In the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How […]

How to write an article that will be picked up by a journalist

Attracting the attention of a journalist with a gripping article is a critical step toward getting your content published. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services. Having your article published by an external source provides your content with greater credibility, and helps to position you as a […]

Why your business needs a credible spokesperson

Businesses need to have a confident, well-spoken, professional spokesperson. Someone who understands your business and someone who can represent the values your company holds. Therefore, it is important that your business understands why they need a credible spokesperson. Alan Joyce, CEO of Qantas is a great example of being a very credible spokesperson. From writing […]

Should you write your own professional bio?

A bio is an essential tool for differentiating yourself and standing out from the crowd. A professional bio is a great way to present your expertise, experience and qualifications. Bios can be used diversely, whether it be on a LinkedIn profile, personal blog or perhaps a speaker profile. The main purpose of a bio is […]

The power of storytelling and why your business needs a brand story

A hyper paced news cycle and endless stream of shared content has made it increasingly difficult to be noticed by the media. For this reason, storytelling for your business has never been more important. Businesses must look beyond differentiating just their services and products, and instead focus on personifying their business through sharing their story. […]

4 things you need to create a winning PR strategy

Whether you’re looking to promote your business, services, product or perhaps an event, a public relations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business. To create a winning PR strategy, it’s important to know […]