Articles Archives

Local media is something you shouldn’t overlook in your PR strategy

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

5 tips for managing social media issues

Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing and keeping up to date with social media in their personal and professional life. A social media strategy will help you define what to post, when to post it, who will […]

Why everyone can step into the spotlight and be a spokesperson

As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences. It’s something that I’ve been lucky enough to experience in […]

3 ways to sell yourself with an awesome elevator statement

As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. It’s a quick summary you can use in […]

How this HR tech startup drew attention using PR

Tech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s […]

5 things to think about when starting a blog

Have your thought about starting a blog? As a business leader and entrepreneur, a blog can be a powerful tool to profile you as a thought leader and expert in a particular area. A blog can help to establish credibility and also communicate your personal brand to readers. A blog can be a platform for […]

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.