Public Relations Sydney

It’s time to set your PR resolutions for the New Year

Happy New Year! As we start 2017 you might be making some personal New Year resolutions. But now is also a great time to think about how you can improve your business by making some PR New Year resolutions. Here are some suggestions you can include on your list of PR New Year resolutions. Be active […]

How to create a PR strategy

Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR activities […]

5 PR tools every entrepreneur needs

“A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build […]

5 tips to maximise your PR these holidays

Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate. For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season? Capitalise on holiday themes […]

Why is earned media an important part of the marketing mix?

Earned media is one of the latest buzzwords gaining attention in content marketing at the moment. Essentially, earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned […]