Public Relations Sydney

How, and why, to develop your key messages

Communication – it’s difficult enough to spell and can be even harder to achieve in the real world.  Many professional novelists are secretly astounded at the messages or themes  that readers take away from their books.  Messages and themes that the author themselves had been quite unaware of.  Creating any message, as any writer, copywriter […]

How to make your key messages interesting

Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The […]

How to make your key messages interesting

Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The […]

PR lessons every business can learn from the US election

Yesterday Barack Obama won the US election for the second time and will continue as the President of The United States of America for another four years. Barack Obama and his opposing candidate Mitt Romney both used a variety of PR strategies in their campaigns to help them communicate their messages to voters. Your business […]

Why you need a PR strategy

If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worth while sending out messages to just any one without considering who you actually want to hear your messages. A PR strategy will help you target your communication to the right audience and the right […]