5 PR Personalities – which one are you?

Good PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to [...]

Communication – it’s difficult enough to spell and can be even harder to achieve in the real world. Many professional novelists are secretly astounded at the messages or themes that readers take away from their books. Messages and themes that the author themselves had been quite unaware of. Creating any message, as any writer, copywriter [...]

Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The [...]

Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The [...]

Yesterday Barack Obama won the US election for the second time and will continue as the President of The United States of America for another four years. Barack Obama and his opposing candidate Mitt Romney both used a variety of PR strategies in their campaigns to help them communicate their messages to voters. Your business [...]

If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worth while sending out messages to just any one without considering who you actually want to hear your messages. A PR strategy will help you target your communication to the right audience and the right [...]

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