Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in [...]
Occasionally, I come across a blog post with another author’s name that is almost identical to something I’ve published before. It happened recently, and frankly, I wasn’t happy about it. I’m not talking about someone using a similar idea; I’m talking about third-party published content that mimics my own word-for-word. I’ve also comes across LinkedIn [...]
Edge wanted to position themselves as leaders in the content marketing space. Through clever PR and thought leadership strategies, CP Communications achieved over 160 pieces of media coverage in targeted media outlets. Through a LinkedIn strategy, the number of people viewing the status updates for the team increased by 326 percent, with calibre of new [...]
CP Communications Director, Catriona Pollard recently shared her 101 PR and Social Media Tips in a new eBook that is jam-packed full of tips that businesses can implement into their PR and social media strategy. In her recent video, Catriona discusses how implementing some PR and social media tips and tricks into your business’ current [...]
An editorial calendar is a valuable PR and social media tool that can help businesses to produce effective, timely and targeted content for their target audience. Businesses use multiple channels including blogs, websites and social media channels that all require fresh and exciting content; sourcing and organising this content can be a challenging task. Implementing [...]
Earned media is one of the latest buzzwords gaining attention in content marketing at the moment. Essentially, earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned [...]
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