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Public Relations Sydney

  • Home
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    • About CPC
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    • Book Catriona to Speak
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Local media is something you shouldn’t overlook in your PR strategy

Local media is something you shouldn’t overlook in your PR strategyPitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

Filed Under: Articles, Media tips, PR tips Tagged With: Catriona Pollard, contacting journalists, content, from unknown to expert, local media, media coverage, pitch local media, pitching, PR strategy, PR Tips, social media

What you can do to prevent your work from being stolen

What you can do to prevent your work from being stolenOccasionally, I come across a blog post with another author’s name that is almost identical to something I’ve published before. It happened recently, and frankly, I wasn’t happy about it. I’m not talking about someone using a similar idea; I’m talking about third-party published content that mimics my own word-for-word. I’ve also comes across LinkedIn […]

Filed Under: Blog tips Tagged With: articles, Catriona Pollard, content, from unknown to expert, theft

Content Marketing Agency

Content Marketing AgencyEdge wanted to position themselves as leaders in the content marketing space. Through clever PR and thought leadership strategies, CP Communications achieved over 160 pieces of media coverage in targeted media outlets. Through a LinkedIn strategy, the number of people viewing the status updates for the team increased by 326 percent, with calibre of new […]

Filed Under: Success Stories Tagged With: agency, content, Content Marketing, marketing

PR and social media tips to help improve your business

PR and social media tips to help improve your businessCP Communications Director, Catriona Pollard recently shared her 101 PR and Social Media Tips in a new eBook that is jam-packed full of tips that businesses can implement into their PR and social media strategy. In her recent video, Catriona discusses how implementing some PR and social media tips and tricks into your business’ current […]

Filed Under: Articles, Blog tips Tagged With: Catriona Pollard, content, CP Communications, ebook, PR, social media

How to effectively use an editorial calendar

How to effectively use an editorial calendarAn editorial calendar is a valuable PR and social media tool that can help businesses to produce effective, timely and targeted content for their target audience. Businesses use multiple channels including blogs, websites and social media channels that all require fresh and exciting content; sourcing and organising this content can be a challenging task. Implementing […]

Filed Under: Articles, Content Tagged With: business, business goals, calendar, content, editorial calendar

Why is earned media an important part of the marketing mix?

Why is earned media an important part of the marketing mix?Earned media is one of the latest buzzwords gaining attention in content marketing at the moment. Essentially, earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned […]

Filed Under: Articles, Blog tips Tagged With: brand, Catriona Pollard, content, Content Marketing, CP Communications, earned media, PR, PR strategy

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