Public Relations Sydney

How to make sure you deliver an amazing media interview

Landing a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons. I’ve listed some successes and failures to provide do’s and don’ts to ensure that […]

Photography tips for media

We’ve all heard the saying “a picture is worth a thousand words”. Photography is a powerful vehicle in terms of promoting your brand or business. The images used to represent your business can create an immediate and lasting impression. Whether you are considering professional photography for your company’s website or perhaps for future media opportunities, the […]

Why your business needs a credible spokesperson

Businesses need to have a confident, well-spoken, professional spokesperson. Someone who understands your business and someone who can represent the values your company holds. Therefore, it is important that your business understands why they need a credible spokesperson. Alan Joyce, CEO of Qantas is a great example of being a very credible spokesperson. From writing […]

The power of storytelling and why your business needs a brand story

A hyper paced news cycle and endless stream of shared content has made it increasingly difficult to be noticed by the media. For this reason, storytelling for your business has never been more important. Businesses must look beyond differentiating just their services and products, and instead focus on personifying their business through sharing their story. […]

4 things you need to create a winning PR strategy

Whether you’re looking to promote your business, services, product or perhaps an event, a public relations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business. To create a winning PR strategy, it’s important to know […]

What social media platform will work best for your business?

Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided. With each platform offering different benefits, it can be […]