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How to use your reputation in a crisis, not destroy it

How to use your reputation in a crisis, not destroy itThe success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread […]

Filed Under: PR tips Tagged With: brand identity, Catriona Pollard, CEO, credibility, leadership

5 great media training tips

5 great media training tipsWhether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]

Filed Under: Media tips, PR tips, Public Relations Tagged With: journalists, media, media coverage, media interview tips, media tips, Media training, media training tips, PR and journalist, public relations, public relations sydney, Public relations tips, publicrelationssydney

Getting your event seen by your target audience

Getting your event seen by your target audienceSetting up an event for the first time can be extremely daunting, especially if you don’t have any experience in promoting an event. Putting on an event is a great way to showcase your personal brand and connect with your targeted audiences. However, getting people to show up and maximise the PR opportunity is just as important […]

Filed Under: Events, Media tips, PR tips Tagged With: Catriona Pollard, event listings, Events

How to make sure you deliver an amazing media interview

How to make sure you deliver an amazing media interviewLanding a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons. I’ve listed some successes and failures to provide do’s and don’ts to ensure that […]

Filed Under: PR tips, Public Relations Tagged With: basic media interview tips, Catriona Pollard, Interview tips, Kate Miller-Heidke, Media Interview, media interview tips, Pauline Hanson

Photography tips for media

Photography tips for mediaWe’ve all heard the saying “a picture is worth a thousand words”. Photography is a powerful vehicle in terms of promoting your brand or business. The images used to represent your business can create an immediate and lasting impression. Whether you are considering professional photography for your company’s website or perhaps for future media opportunities, the […]

Filed Under: PR tips Tagged With: Catriona Pollard, media tips, Photography, photos, unknown to expert

Why your business needs a credible spokesperson

Why your business needs a credible spokespersonBusinesses need to have a confident, well-spoken, professional spokesperson. Someone who understands your business and someone who can represent the values your company holds. Therefore, it is important that your business understands why they need a credible spokesperson. Alan Joyce, CEO of Qantas is a great example of being a very credible spokesperson. From writing […]

Filed Under: Articles, PR tips Tagged With: Catriona Pollard, credible spokesperson, from unknown to expert, public relations, public speaking

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