PR tips Archives

How to repair a damaged personal brand

Your personal brand is one of the most important things in business and it is your best asset. If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning. These steps can help you repair your personal […]

Time to get organised

When you’ve said yes to one too many things, and it’s causing you stress because you don’t think you can cope with the workload, there are a few things you need to do to get organised. It may seem like you’ll never be able to have everything under control, but all you need to do […]

Content Calendars allow your social media strategy to shine

Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant. With 2.1 billion, 330 million, and 530 million monthly users on Facebook, Twitter, and LinkedIn respectively, it can be extremely difficult to maintain an effective online presence. There is a wide spectrum of potential audiences, but […]

Why making connections is essential in PR and in life

Lately I’ve caught myself thinking about how we need to stay connected with people from all areas of our life and in business, and how we can use these connections to our advantage. I was lucky enough to attend the most recent rendition of an event called “The Gathering”. Sounds like an ancient druid meet […]

3 ways to sell yourself with an awesome elevator statement

As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. It’s a quick summary you can use in […]

How this HR tech startup drew attention using PR

Tech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s […]

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