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Public Relations Sydney

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The power of storytelling and why your business needs a brand story

The power of storytelling and why your business needs a brand storyA hyper paced news cycle and endless stream of shared content has made it increasingly difficult to be noticed by the media. For this reason, storytelling for your business has never been more important. Businesses must look beyond differentiating just their services and products, and instead focus on personifying their business through sharing their story. […]

Filed Under: Articles, PR tips

4 things you need to create a winning PR strategy

4 things you need to create a winning PR strategyWhether you’re looking to promote your business, services, product or perhaps an event, a public relations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business. To create a winning PR strategy, it’s important to know […]

Filed Under: Articles, PR tips, Public Relations Tagged With: business, Catriona Pollard, media, PR strategy, public relations, target audience

What social media platform will work best for your business?

What social media platform will work best for your business?Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided. With each platform offering different benefits, it can be […]

Filed Under: Articles, PR tips, Social Media, Websites Tagged With: brand, business, PR, public relations, social media

Build a strong reputation from scratch like a PR pro these 4 tips

Build a strong reputation from scratch like a PR pro these 4 tipsOne of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just […]

Filed Under: Blog tips, Networking, PR tips, Public Relations, Social Media Tagged With: Blogging, brand, Catriona Pollard, from unknown to expert, Networking, personal brand, public relations, reputation

How to create engaging content for your blog

How to create engaging content for your blogRegularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field. But when you start scratching your […]

Filed Under: Articles, Blog tips, PR tips, Public Relations, Websites Tagged With: blog, blog post, Blogging, blogging tips, Catriona Pollard, engaging content, social media, website

Local media is something you shouldn’t overlook in your PR strategy

Local media is something you shouldn’t overlook in your PR strategyPitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

Filed Under: Articles, Media tips, PR tips Tagged With: Catriona Pollard, contacting journalists, content, from unknown to expert, local media, media coverage, pitch local media, pitching, PR strategy, PR Tips, social media

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