We are renowned for delivering amazing results with serious impact, every time.
We are not the typical PR Agency that sends out media releases en masse and hopes for the best.
Nothing we create is off-the-shelf. We look at each company’s needs from a fresh perspective, and develop unique media angles and strategies that get amazing results.
Our Public Relations programs and campaigns all have the same ingredients: great storytelling, multiple tactical layers and extensive media relations.
We help leading and emerging organisations raise their profiles, establish their identities, launch new products, promote their services and drive growth.
We achieve millions of dollars worth of media coverage for our clients.
We not only know the rules, we know the journalists. Every day we pitch story ideas to journalists and see our clients achieve amazing publicity.
It all comes back to return on investment.
What’s the point of doing PR if it doesn’t achieve anything? We are all about measuring success against your bottom line. No matter what stage of business growth, our PR directly connects with your business objectives and drives business growth.
PR is the smart and cost-effective way of getting clients to call you directly ready to buy.
Whether you’re just starting a business or need to take your business to the next level, talk to us about how you can use clever public relations tactics to skyrocket your sales, increase referrals and drive growth.
A summary of tactics in our PR programs:
- Media liaison and media relations: Expert media liaison which builds rapport and opens the door to future media opportunities for your business.
- Story angle pitching: Crafting and pitching unique story ideas to select media outlets and securing interview opportunities for your business.
- News commentary: We are experts in looking beyond the obvious to find media opportunities other PR agencies may miss, and link your corporate messages with current news.
- Media releases: Developing and distributing media releases which tell your story and get cut-through with journalists.
- Copywriting and article development: Our strategic and creative wordsmiths write copy for both offline and online formats which have pitched to the media that matters. We have ghost-written and edited hundreds of articles for our clients that have been published in virtually every major daily newspaper, online site and trade publication in Australia.
- Media connections: We have extensive media contacts and will help you navigate your way through interviews and increased exposure.
- Media training: We know how to get inside the media’s head and we’ll make sure you’re fully prepared when dealing with broadcast, print or online journalists.
- Speaking: We secure speaking opportunities that increase your brand awareness and provide a platform to establish key spokespeople as industry experts.
“Our aim was to raise our profile and educate the market on the great work South Pacific Private does. The CP Communications team blew us away with their approach, dedication and most of all, results. The quality and consistency of these results have resulted in exactly the outcome that we were hoping for. We have found the CP Communications team to be professional, talented and a pleasure to work with. I would highly recommend them to any business thinking about PR.” Jacquie Grant, South Pacific Private
We develop unique strategies and programs for every one of our clients.
By developing and working to a constantly evolving PR action plan, we put considered and effective strategies into place – tying your core messages to what’s going on in the world to make sure you look and stay relevant and get the results you deserve.
At CP Communications, you don’t have one person looking for media opportunities – you have an entire team of consultants constantly on the lookout for your business.
Grow your business
No matter what stage of business growth, we develop a tailored and integrated PR consulting and counsel that directly connects with your business objectives and drives business growth.
Through expert PR strategies and programs we build your presence and reputation with the people that matter the most – your clients, customers, investors and influencers.
Need help with your Public Relations? We build brand reputation and offer real solutions to business challenges and get the results you deserve.