Public Relations Training
Public Relations Training
Have you just moved into a public relations role, or have you assigned public relations tasks to a employee and they need fast skill development?
This highly tailored and interactive public relations training is the key to getting your own media coverage, knowing how to deal with the media and making sure you have the confidence to develop the right public relations strategy and produce effective media releases.
In this training you’ll learn the science behind an effective PR strategy including coming up with media angles, writing media releases and media pitches that get results, how to approach journalists, how to write articles and case studies for the media, as well as clever online tactics.
Getting amazing media publicity is essential for the success of any personal brand development and business growth.
This training teaches about how to use the media in a very clever, smart and non-hypey way! Even better, it can take you from zero publicity to being the expert that journalists call for a media comment or profile piece. Being featured on TV, in newspapers and magazines is absolutely achievable. You just need easy to use tools and be guided on the correct way to approach the media.
Public Relations Training agenda
Depending on what your organisation’s specific needs are, this workshop can cover:
- The elements of a typical PR strategy
- How to determine your target audiences
- How to structure media releases and what you must include
- Who you should quote and what they should say
- How to deal with journalists
- Online distribution strategies
- Contributing articles to publications
- How to approach bloggers as part of your PR strategy
This Public Relations Training is ideal for:
- Professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
- People who are relatively new to a public relations role
- Business owners, coaches, speakers, entrepreneurs who want to promote their business.
Public Relations Training Delivery
Training can be delivered as interactive half or full day workshop tailored to your organisation. We also offer mentoring packages for specific skill development and support.
What participants have to say:
“I thoroughly enjoyed your PR workshop. It was one of the most practical and valuable courses I have attended. I was inspired by your positive approach to business and communication. Thank you!”
Mairead Veeneklaas
“Catriona certainly knows her stuff and delivered on every objective offered in the course outline. The material presented and the depth of knowledge she displayed is priceless. I cannot recommend this course highly enough to anyone that wants to maximise their publicity. The skills I was taught during the one day workshop were immediately put in place the second I got back into the office and have already provided results. If you think PR is just a about sending Press Releases, then you need to book into this course!” Hayley Dean
“I found the workshop an invaluable introduction to PR and communication. The workbook provided participants with practical information and supporting examples – basically a comprehensive “how to” guide. Catriona shared an absolute wealth of information, and created an atmosphere where participation was welcomed and encouraged. I would highly recommend this course to anyone wishing to improve their communication skills, regardless of your occupation”. Honey Muir
“My PR skills had been out of practice for a few years so I was looking to refresh them and bring them up to date. The PR workshop was one of the most practical and invaluable courses that I’ve participated in for some time. Catriona’s wealth of knowledge and experience combined with her lively and interactive presentation, meant that I was able to walk away with an outline of my PR plan and the tools to implement into the business almost immediately. I highly recommend this workshop.” Victoria Sharp
About the trainer – Catriona Pollard
Catriona Pollard is one of Australia’s most dynamic speakers and trainers. She has shared her dynamic and practical expertise with thousands of people both in Australia and around the world for organisations such as TEDx, DELL, CeBIT, Problogger, Women on Boards, CEO Institute, Commonwealth Bank and Macquarie University, just to name a few.
Renowned for being an inspiring speaker and trainer, Catriona shares her personal insights and experience to help others, whether it’s with practical advice or shared wisdom. With every presentation, Catriona aims to ensure her audience takes away useful insights, inspiration and tips that will help them succeed in business and life.
Get in touch to find out more about booking public relations training with us.
