When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [Read More…]
Your personal brand is a hard won commodity and in business it is your most valuable asset. But what happens when that brand is damaged in some way? Whether it’s through your own actions or those of others, a damaged personal brand can hold you back from new opportunities, clients, deals and prospects. By far [Read More…]
Have you been at an event recently where all the speakers were men? Maybe it was at a conference, or possibly at a work event. These all male speaker line up at conferences and panels, frankly, it annoys the hell out of me and impacts the ability for women to step into their spotlight. Considering [Read More…]
There are so many amazing startups in Australia right now, the scene is absolutely buzzing. So why are the real success stories so few? It’s because we just haven’t heard about them. It’s no longer ‘build the business and they will come’. You have to get out there, tell everyone who you are and what [Read More…]
The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news. Why? It really impacts the timing for any PR activities you may have planned for the next few months. With the election countdown now on, journalists will be focusing on writing about politics and [Read More…]
If you are an entrepreneur, one of the most important business strategies you should have in place is the right PR. You may think that promoting yourself is a little vain or perhaps egotistical, however if you want to be seen as an expert in your field then using these PR tips will help you [Read More…]