As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. It’s a quick summary you can use in [Read More…]
In today’s digital age, it’s hard to avoid being involved in technology in some way. While there isn’t necessarily anything wrong with this, sometimes it’s important to take a step back from the frequent influx of Facebook notifications, text messages and reminders in order to benefit your health and well being. Here are three reasons [Read More…]
Tech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s [Read More…]
It’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how [Read More…]
Have your thought about starting a blog? As a business leader and entrepreneur, a blog can be a powerful tool to profile you as a thought leader and expert in a particular area. A blog can help to establish credibility and also communicate your personal brand to readers. A blog can be a platform for [Read More…]
Your personal brand is crucial to your business success and one way to build your reputation is by telling your expertise story. We all have stories to share, both personal and professional. Your stories can help others and can also let others know who you are, what you stand for and why they should do [Read More…]