Blog

Local media is something you shouldn’t overlook in your PR strategy

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

Everything you need to know when writing a media release

A media release is one of the most effective way to get your story across to the media. It can enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the busy […]

How to repair a damaged personal brand

Your personal brand is one of the most important things in business and it is your best asset. If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning. These steps can help you repair your personal […]

3 reasons why it’s okay to be bored over the Easter holiday

In this day and age, being constantly glued to screens and attached to our phones has become an addicting habit that seems to enhance but sometimes disrupt our ways of living. With this in mind, I do think that the Easter holiday calls for everyone to reassess their reliance on the digital world. To avoid burning […]

5 tips for managing social media issues

Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing and keeping up to date with social media in their personal and professional life. A social media strategy will help you define what to post, when to post it, who will […]

5 brands that have nailed their Snapchat presence

Snapchat is a very popular social networking mobile app, providing users with the opportunity to temporarily share images, videos, and messages with others. It has gained popularity amongst younger generations due to its range of filters and fleeting content, with a person’s ‘story’ only lasting 24 hours before it disappears. Snapchat has experienced a rapid […]

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