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How to use your reputation in a crisis, not destroy it

The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread […]

5 great media training tips

Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]

Tips for Effective, Creative PR Ideas

Effective ideas in PR can seem difficult in such a competitive industry, however there are certain steps you can take to help lead you in the right direction. Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]

Getting your event seen by your target audience

Setting up an event for the first time can be extremely daunting, especially if you don’t have any experience in promoting an event. Putting on an event is a great way to showcase your personal brand and connect with your targeted audiences. However, getting people to show up and maximise the PR opportunity is just as important […]

Brand identity: How to maintain when a CEO or leader leaves

In the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How […]

How to write an article that will be picked up by a journalist

Attracting the attention of a journalist with a gripping article is a critical step toward getting your content published. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services. Having your article published by an external source provides your content with greater credibility, and helps to position you as a […]

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