Public relations is all about effective commmunication. It helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organisation and its target audience. Public relations programs enhance the internal and external understanding of a company’s strategies, objectives and achievements. They build positive public image and reputation. Many organisations don’t understand the [...]
Karen Andrews from Shine Training will be speaking at the August Women’s Network Lunch on one of the biggest challenges for businesses both large and small – how to find more clients. Karen will be providing some straight talking on sales and the selling process: offering advice, guidance and tools that will assist you to [...]
So you have a great story, it has been pitched to a journalist and now they want to interview you. Here are some key tips for managing the interview. Read below and for the full media interview tips sheet download Key tips for managing a media interview Answer plus one – To ensure you [...]
Welcome to the Small Business PR and Marketing blog! It seems that blogging has reached a critical mass and everyone is thinking about starting one (obviously including me!) In the process of developing this blog I talked to expert Carol Daunt (who helped me set up this blog!). She is in the business of explaining [...]
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