Build a strong reputation from scratch like a PR pro these 4 tips

Reputation is the new currency

One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just [...]

5 ways to get the most out of a disappointing event

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Some workshops and conferences you attend can often leave a lot to be desired. You leave these disappointing events feeling dissatisfied, especially if the speaker shows up late or is disorganised. How can you make the most out of these ho hum events and get the most out of your money and time? You may [...]

Why making connections is essential in PR and in life

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Lately I’ve caught myself thinking about how we need to stay connected with people from all areas of our life and in business, and how we can use these connections to our advantage. I was lucky enough to attend the most recent rendition of an event called “The Gathering”. Sounds like an ancient druid meet [...]

3 ways to sell yourself with an awesome elevator statement

Elevator statement

As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. It’s a quick summary you can use in [...]

List of women’s networking groups

Women's networking groups

For business women, networking is a great way to meet like-minded people, make new connections in your industry and learn something new from the people you meet. Making new connections may even help you to gain new clients or customers, promote your business or help someone else to achieve their goals. To help you get [...]

Combining PR and social media – the key to success

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When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]

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