Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories [...]
Building relationships with journalists is a crucial part of a PR professional’s role. When you have a good relationship it’s easier to pitch stories to a journalist and communicate with them. Journalists are very busy and are often more likely to look at your email or answer your phone call if they know who you [...]
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