Public Relations Sydney

5 great media training tips

Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]

Julia Gillard redefining her spotlight

In the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud […]

Monitoring and evaluation: An essential part of a public relations strategy

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to […]

How to use an eBook to promote your business

A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]