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Public Relations Sydney

  • Home
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5 great media training tips

5 great media training tipsWhether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]

Filed Under: Media tips, PR tips, Public Relations Tagged With: journalists, media, media coverage, media interview tips, media tips, Media training, media training tips, PR and journalist, public relations, public relations sydney, Public relations tips, publicrelationssydney

Julia Gillard redefining her spotlight

Julia Gillard redefining her spotlightIn the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud […]

Filed Under: Articles, In the news, Public Relations, Thought leadership Tagged With: Blogs, Catriona Pollard, CP Communications, Julia Gillard, media, PR, public relations sydney, spotlight

Monitoring and evaluation: An essential part of a public relations strategy

Monitoring and evaluation: An essential part of a public relations strategyIt is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to […]

Filed Under: Articles, PR tips, Social Media Tagged With: Catriona Pollard, communication, CP Communications, CPC, PR, pr sydney, PR Tips, public relations, public relations sydney, Public relations tips, social media

How to use an eBook to promote your business

How to use an eBook to promote your businessA great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]

Filed Under: Articles, Blog tips, PR tips, Resources, Websites Tagged With: benefits of ebook, brand, brand ebook, branding, business, Catriona Pollard, communication, CP Communications, CPC, ebook, Online, PR, PR ebook, pr sydney, PR tips, promote with ebook, public relations, public relations sydney, Public relations tips, use an ebook to promote your business

Tips to create the perfect elevator statement

Tips to create the perfect elevator statementAn elevator statement is a quick summary you can use in a situation where you need to explain your role and profession in a clear and concise way. It’s called an elevator statement because you should be able to deliver the statement in the time it takes to travel from the ground floor to the […]

Filed Under: Articles Tagged With: brand, Catriona Pollard, CP Communications, elevator statement, public relations sydney

How to create a winning bio

How to create a winning bioA great bio is a critical tool for thought leaders to sell themselves to their target audience. If you are a spokesperson for your business, provide commentary in the media or speak at events, you need a winning bio. An expert bio showcases your expertise, experience and qualifications in a genuine way. It is not […]

Filed Under: Articles Tagged With: bio, Catriona Pollard, CP Communications, pr sydney, public relations, public relations sydney

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