Monitoring and evaluation: An essential part of a public relations strategy

rp_PR-resolutions-2015-300x269.jpgIt is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to […]

How to use an eBook to promote your business

rp_eBook.pngA great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]

The PR and social media trends to include in your strategy in 2014

rp_PR-words-150x150.jpgWith the New Year upon us, now is an important time to start planning your PR and social media strategy for 2014. Taking the time to re-evaluate your strategy and making a consistent effort to improve will help your business keep up with the changing trends in the PR and social media world. Here are […]

Tips to maintain your PR and social media presence during the festive season

rp_Keyboard-like_small-150x150.jpgThe Christmas holidays are fast approaching which for many businesses means closing down for the year. It is important businesses not overlook their PR and social media activities throughout the holiday season. With a good strategy in place and the right preparation your business can still gain media coverage and engage your target audience on […]