Julia Gillard redefining her spotlight

TEDx 9

In the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud [...]

Public Relations and blogging: A match made in heaven?

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Increasingly, savvy companies are turning to blogs to complement their communications arsenal of press releases, newsletters and client communications. While blogging is certainly becoming more mainstream, it’s often still not the first consideration for businesses wanting to increase their online authority, build relationships with potential customers and raise awareness of their products and services. Blogging [...]

Tips for creating a thought leadership video

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Video is an excellent medium to use when looking to share your expertise and build your profile. Viewers are not only more likely to engage with visual content; they are also able to make a personal connection with you by watching your videos. Filming your own series of videos ensures that you have complete control [...]

PR tips for businesses in the marketing industry

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As a marketing business your role is to promote your client’s brand and to help sell their products or services, but what about your own brand? It’s a great strategy to promote your own business to improve your reputation, attract potential clients and grow the business. You can use PR strategies to help you achieve [...]

4 ways to reach your target audience

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  Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way [...]

The value of targeting vertical markets

Seven deadly sins of PR

Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show. But in your excitement of reaching your lofty PR goals, don’t forget about your verticals. When you [...]

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