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Public Relations Sydney

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Julia Gillard redefining her spotlight

Julia Gillard redefining her spotlightIn the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud […]

Filed Under: Articles, In the news, Public Relations, Thought leadership Tagged With: Blogs, Catriona Pollard, CP Communications, Julia Gillard, media, PR, public relations sydney, spotlight

Public Relations and blogging: A match made in heaven?

Public Relations and blogging: A match made in heaven?Increasingly, savvy companies are turning to blogs to complement their communications arsenal of press releases, newsletters and client communications. While blogging is certainly becoming more mainstream, it’s often still not the first consideration for businesses wanting to increase their online authority, build relationships with potential customers and raise awareness of their products and services. Blogging is a […]

Filed Under: Blog tips, PR tips Tagged With: article writing, Blogging, Blogs, media release, PR, PR Tips

Tips for creating a thought leadership video

Tips for creating a thought leadership videoVideo is an excellent medium to use when looking to share your expertise and build your profile. Viewers are not only more likely to engage with visual content; they are also able to make a personal connection with you by watching your videos. Filming your own series of videos ensures that you have complete control […]

Filed Under: Articles, Blog tips Tagged With: Blogs, Catriona Pollard, CP Communications, pr sydney, thought leadership, video

PR tips for businesses in the marketing industry

PR tips for businesses in the marketing industryAs a marketing business your role is to promote your client’s brand and to help sell their products or services, but what about your own brand? It’s a great strategy to promote your own business to improve your reputation, attract potential clients and grow the business. You can use PR strategies to help you achieve […]

Filed Under: Articles, Marketing tips, PR tips Tagged With: Blogs, business, Catriona Pollard, CP Communications, CPC, marketing business, pr sydney, PR tips for marketing businesses, public relations, Public relations tips

4 ways to reach your target audience

4 ways to reach your target audience  Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way […]

Filed Under: Articles, PR tips, Social Media Tagged With: Blogs, Catriona Pollard, CP Communications, CPC, PR, pr sydney, public relations, Public relations tips, target audience, ways to reach target audience

The value of targeting vertical markets

The value of targeting vertical marketsAchieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show. But in your excitement of reaching your lofty PR goals, don’t forget about your verticals. When you […]

Filed Under: Articles, Blog tips, PR tips Tagged With: Blogs, business, Catriona Pollard, communication, CP Communications, CPC, pr sydney, public relations, public relations sydney, Public relations tips, target audience, Vertical markets

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