Public relations that gets results
By creating long-term strategies that include harness the proven power of traditional PR with the influence of social media, we help leading and emerging organisations raise their profiles, establish their identities, launch new products, promote their services and drive growth.
Some of our tactics in our PR programs:
- Media liaison and media relations: Expert media liaison which builds rapport and opens the door to future media opportunities for your business.
- Story angle pitching: Crafting and pitching unique story ideas to select media outlets and securing interview opportunities for your business.
- News commentary: We are experts in looking beyond the obvious to find media opportunities other PR agencies may miss and link your corporate messages with current news.
Read more about our public relations services.
We have developed the personal brand of hundreds of leaders and, through Catriona’s workshops, presentations and book, we have helped thousands of people uncover and build their personal brands.
We work closely with you to capture what is unique about you as an individual including who you are, what you do and the characteristics that connect you to the people that matter.
Once we have developed your personal brand we use our communications expertise to create quality thought leadership content and then we promote it through traditional PR and social media to drive credibility and profile.
Read more about our personal branding services.
Content marketing that engages
CP Communications is one of the few PR agencies that can truly deliver meaningful digital content marketing results. We offer content creation and community management that help’s your brand and organisation drive engagement, shift perceptions, drive value and challenge the status quo
Our content strategy focuses on growing your brand, cutting through the noise and driving business growth and sales.
- Content marketing
- Content strategy development
- Content creation
- Content amplification
- Content performance and measurement
Read more about our content marketing services.
Social media services
We help you expand your social footprint and broaden your audiences to ensure engagement across all social media channels. We take the pain out of managing your multiple accounts, and inject creativity, your tone of voice and create original content so you can focus on other critical areas of your business.
Our social media tactics include:
- Write and contribute content in your company’s unique tone and voice through your social channels on your behalf, ensuring real dialog and consistent interaction.
- Developing a tailored and integrated social strategy directly connected with your business objectives.
- Setting up and/or managing social media accounts including Facebook, Twitter, LinkedIn, YouTube, Instagram, Google+ and Pinterest.
Read more about our social media services.
Looking for training where attendees can immediately implement what they’ve learnt to see real results? CP Communications offers comprehensive training that is delivered as short seminars or interactive half or full day workshops for corporate teams, tailored to your organisation.
We also offer mentoring packages for specific skill development and support.
Our training includes:
Please click on the links for detailed information about each training topic.
The training is delivered by Catriona Pollard, one of Australia’s most dynamic speakers and trainers. She has shared her dynamic and practical expertise with thousands of people both in Australia and around the world for organisations such as TEDx, DELL, CeBIT, Women on Boards, CEO Institute, Commonwealth Bank and Macquarie University, just to name a few.