Managing the Media Training

If you want to get more media coverage for your company or organisation it’s essential you’re seen and heard in the media on a regular basis. Yet you need to be fully prepared to get the most of out of the media interview.

Media training is critical and can make the difference between creating a strong positive public impression or a truly negative one. It’s essential in helping you develop the skills to get your message across succinctly and with impact.

Our highly tailored media training will assist team members to understand the different forms of media, how to engage journalists and how to control even the most difficult interview.

Theory combined with practice interviews provide trainees with the experience of understanding and dealing with the media in a range of situations.

Includes phone interview practice with a professional journalist and detailed on the spot feedback from the trainer and journalist.

The media training covers:

Understanding the media landscape – what is news and how does it work?
How to interact with the media
What to ask when a journalist calls
How to stay on message and keep interviews within safe boundaries
Creating a “quotable quote”- what to say and how to say it
Packaging key messages for media success
Controlling a media interview – techniques that keep you on track
Techniques for different media –TV, radio and print
Interview planning – making sure you have the right messages

Media Training Outcomes:

In addition to practising techniques, the participants will:

Gain a detailed understanding of the media landscape
Be able to question a journalist on why a certain angle was taken or ignored
Have a better understanding of their own natural communication style
Identify performance strengths and areas for development
Have a set of checklists and tools for planning their next media interview
Be challenged to think about the ‘business’ of journalism and how to ‘play’ the media game
Gain a set of techniques they can apply in other situations, not just with journalists e.g. Board meetings, AGMs
Observe examples of how others have achieved good media performance using the techniques they’ve learned

Media Training Delivery

The Media Training can be delivered as interactive half or full day workshops for corporate teams, tailored to your organisation. We also offer mentoring to manage specific media interview situations.

Our Media Training is ideal for:

Anyone in a public facing role including the spokespeople for your organisation, employees and leaders, small business owners, or someone who simply has a message to share with the public

“The media training was invaluable. The tips learned in the session can be applied to different scenarios – like speaking with third parties (which I do regularly), carrying out/preparing presentations etc. The tips about trying to remain in control of the line of questioning and being able to broaden the conversation topic was also extremely helpful. I would definitely recommend Catriona as a media trainer to others. She is both passionate and competent in what she delivers and has the ability to communicate the techniques in an easy to understand, common sense approach.” Brett Hayward, Essential Energy
“I would recommend Catriona as a media trainer. I found her easy to understand and she wasn’t afraid to critique when needed. She was extremely well prepared which I found refreshing and she put together examples relevant to our organisation.”
Read more at: https://publicrelationssydney.com.au/testimonials/

About the trainer – Catriona Pollard

Catriona Pollard is one of Australia’s most dynamic speakers and trainers. She has shared her dynamic and practical expertise with thousands of people both in Australia and around the world for organisations such as TEDx, DELL, CeBIT, Women on Boards, CEO Institute, Commonwealth Bank and Macquarie University, just to name a few.

She is a highly regarded expert and media commentator in PR and social media and her views on personal branding, social media and PR are internationally published across print, online and broadcast media.

She has first hand experience in dealing with the media – she is interviewed every week. She doesn’t just understand the theory – she knows what it’s like to have to get messages across clearly as well as managing a difficult interview.

Renowned for being an inspiring speaker and trainer, Catriona shares her personal insights and experience to help others, whether it’s with practical advice or shared wisdom.

With every training session, Catriona aims to ensure her audience takes away useful insights, inspiration and tips that will help them succeed in every media interview.

See Catriona present here.