How to use an eBook to promote your business

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A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by [...]

What the Oscars can teach us about creating content that goes viral

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Ellen DeGeneres has managed to break Twitter records after taking a ‘selfie’ with Hollywood’s hottest celebrities at the Oscars. The photo smashed the record for the most retweeted image of all time in less than an hour. This is the ultimate goal of every marketer; to create an idea that ‘goes viral’ and becomes instantly [...]

How brand advocates can help promote your business

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Brand advocates can help to build positivity around your brand and encourage engagement by potential customers. Brand advocates are a business’ most loyal, engaged and enthusiastic customers who are more likely to recommend trusted brands and favourite products or services to their friends and the wider community. Social media provides an easy way for brand [...]

How to use PR to get ahead of your competitors

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Are you looking for ways to get ahead of your competitors? Perhaps you are frustrated that your competitors are regularly featured in the media and want to tackle them head on. Public relations is a great tool for businesses to stand out from their competitors through telling their story, building their profile and reputation, and [...]

Be like Apple and use clever PR to launch your new product

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Mashable reports that Apple has announced the launch of its much anticipated iPhone 5. Before the product launched Apple successfully created a buzz around the iPhone 5 to attract potential customers, gain the media’s interest and promote sales. This is a great example of how using a PR strategy can help your business successfully launch [...]

The difference between advertising and PR

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Many businesses believe that advertising and public relations play the same role for their business and if they do advertising they don’t need PR, and vice versa. However, PR and advertising have completely different roles for your business, which are important to understand to help you reach your target market and achieve your business objectives. [...]

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