Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided. With each platform offering different benefits, it can be [...]
Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field. But when you start scratching your [...]
Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in [...]
In this day and age, being constantly glued to screens and attached to our phones has become an addicting habit that seems to enhance but sometimes disrupt our ways of living. With this in mind, I do think that the Easter holiday calls for everyone to reassess their reliance on the digital world. To avoid [...]
Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing and keeping up to date with social media in their personal and professional life. A social media strategy will help you define what to post, when to post it, who [...]
Snapchat is a very popular social networking mobile app, providing users with the opportunity to temporarily share images, videos, and messages with others. It has gained popularity amongst younger generations due to its range of filters and fleeting content, with a person’s ‘story’ only lasting 24 hours before it disappears. Snapchat has experienced a rapid [...]
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