Public Relations Sydney

The best communication strategies for your business

Businesses today are faced with multiple channels that can be used to reach potential customers. Where traditional businesses may have once relied solely on offline communications strategies to reach their prospective clients, many businesses today rely heavily on online methods to reach a more digitally savvy audience. While neither method is incorrect, businesses should not […]

PR and social media tips to help improve your business

CP Communications Director, Catriona Pollard recently shared her 101 PR and Social Media Tips in a new eBook that is jam-packed full of tips that businesses can implement into their PR and social media strategy. In her recent video, Catriona discusses how implementing some PR and social media tips and tricks into your business’ current […]

How to write an effective submission for an award application

Drafting an award submission might be time consuming but entering your business into an awards program is a great way to showcase your achievements, gain recognition for your hard work, and promote your business by telling its story. You can also use your award win to attract new clients as an award from a reputable […]

Be like Apple and use clever PR to launch your new product

Mashable reports that Apple has announced the launch of its much anticipated iPhone 5. Before the product launched Apple successfully created a buzz around the iPhone 5 to attract potential customers, gain the media’s interest and promote sales. This is a great example of how using a PR strategy can help your business successfully launch […]

Five top tips for a successful event PR strategy

Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales. So how do you go about using PR for an event? Below are our […]

How social media has changed public relations

Social media has infiltrated nearly every industry. Public relations practitioners now have to tweak and change their strategies in order to make sure they engage their audiences in the best way possible. Not only are we now changing the way we communicate and share information with key audiences, we are now using social media to […]