Blogging Archives

Build a strong reputation from scratch like a PR pro these 4 tips

One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just [...]

Filed Under: Blog tips, Networking, PR tips, Public Relations, Social Media

Tagged With: Blogging, brand, Catriona Pollard, from unknown to expert, Networking, personal brand, public relations, reputation

How to create engaging content for your blog

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field. But when you start scratching your [...]

Filed Under: Articles, Blog tips, PR tips, Public Relations, Websites

Tagged With: blog, blog post, Blogging, blogging tips, Catriona Pollard, engaging content, social media, website

5 things to think about when starting a blog

Have your thought about starting a blog? As a business leader and entrepreneur, a blog can be a powerful tool to profile you as a thought leader and expert in a particular area. A blog can help to establish credibility and also communicate your personal brand to readers. A blog can be a platform for [...]

Filed Under: Articles, Blog tips, PR tips, Thought leadership

Tagged With: Blog tips, Blogging, blogging tips, start a blog

3 public relations tactics for aged care facilities

Public relations and credibility are vital in the aged care industry. When it comes to the well-being of a loved one, people need to trust the standard of care that an aged care facility has to offer, and that’s where PR comes in. PR is all about building the positive perception of a company and [...]

Filed Under: Articles, PR tips, Public Relations

Tagged With: aged care, blog, Blogging, Catriona Pollard, credibility, PR, public relations, reputation, seniors, Spokesperson, target audience, trust

The best communication strategies for your business

Businesses today are faced with multiple channels that can be used to reach potential customers. Where traditional businesses may have once relied solely on offline communications strategies to reach their prospective clients, many businesses today rely heavily on online methods to reach a more digitally savvy audience. While neither method is incorrect, businesses should not [...]

Filed Under: Uncategorized

Tagged With: Blogging, businesss, communication, Events, Networking, Online, online communication, PR, social media, strategies

What is a blog and why should your business have one?

Although most of us read blogs now, we are often asked what a blog actually is. A weblog, or blog, is a personal journal on the web. Weblogs express as many different subjects and opinions as there are people writing them. Some blogs are highly influential and have enormous readership while others are primarily intended [...]

Filed Under: Blog tips

Tagged With: blog, Blogging, business, PR, search engine, SEO

3 public relations tactics for aged care facilities

What is a blog and why should your business have one?

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