You are either perceived as an expert or you are not. This is why building your personal brand is imperative. There are many online platforms that can be used to increase your personal brand, and podcasts are becoming more and more influential. There are two ways in which you can successfully build your personal brand [...]
If you’re starting a public relations strategy for your business there are some PR tools of the trade you should be aware of. No, we are not talking about using a hammer and nails, but using a range of specialised tools to make PR easier and more effective for your business. Simple tools such as [...]
Do you start your morning by visiting numerous websites to find the latest information and updates? Do you find it annoying trying to remember lots of different log in names, user names and passwords? RSS feeds can help you eliminate this time consuming process. So what is RSS anyway? RSS stands for Really Simple Syndication [...]
Mobile technology is changing the way customers use and interact with brands. Smart phones have become a personal, direct way to interact with your audience through personal branding applications (PBAs), also known as apps. Here are a few things that you might not have considered about creating an app for your business: You can use [...]
Is it time you Facebooked your business? If you thought Facebook was just for keeping contact with friends and family, think again. It can be a great way of building an online community, or simply reaching another audience online. With a Facebook Page you create a public profile that helps you to share your business [...]
James Tuckerman, editor of Australian Anthill thinks that PRs are the last to ‘get’ the internet. He is taking the usual journalist dig at PR people. At CP Communications we are all for online coverage – and get in spades for our clients. This is what he thinks: It’s my contention that most PRs still [...]
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