Mobile technology is changing the way customers use and interact with brands. Smart phones have become a personal, direct way to interact with your audience through personal branding applications (PBAs), also known as apps.
Here are a few things that you might not have considered about creating an app for your business:
- You can use apps to take the consumer relationship to a whole new level. Create an app that is useful, informative or funny. This will facilitate connection with the brand through its value and share-ability, and your brand will be rewarded with loyalty and positive sharing.
- We’re really still only in the early days of brands interacting with targeted consumers based on opt-in preferences. With mobiles, brands can use such things as location-based services to deliver even more relevant information and experiences to mobile customers.
- Successful brands will be those that listen to and learn from customer insights, both positive and negative. This can move the direction of the brand for the better. Apps could be a way for your customers to provide this feedback.
Brand strategists need to evolve and keep pace with the interactive world of smart phones. Why not start thinking about what kind of app your target audience might use?
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
