Accelerated PR and Media Coaching
“Wow, Catriona is truly an amazing mentor. She has incredible knowledge and expertise which she uses to guide you to achieve the PR outcomes you seek. She is generous, refreshing and energetic yet very grounded in her approach.” – Babette Bensoussan
- Started your business, but not sure if your media ideas are going to hit the mark?
- Developed your PR strategy but need guidance and a sounding board?
- Just can’t seem to get the media interested in you or your business?
Getting amazing media coverage is challenging! You need to build relationships with journalists, understand what makes a story idea newsworthy, know when and where to pitch the idea…the list goes on.
Media coverage is essential for the success of any personal brand development and business growth (we know because we have done it for ourselves and our clients!)
- It can help you secure fundraising for a start-up
- It can increase sales of your book
- It can position your as an expert and leader in your field
- Best of all, it can lead to direct sales and new business opportunities.
Best all of, getting into the media is completely FREE. You don’t need to pay for Adwords, you don’t need a Facebook paid campaign…you just need to come up with newsworthy ideas and pitch them to journalists.
Sounds simple? Once you unlock the secrets to media success it is!
Who we work with
We mentor and coach entrepreneurs, start-ups, authors, speakers, business owners, managers, CEOs, topic experts, coaches, consultants, newbies to PR, marketing managers and anyone wanting to achieve that allusive media coverage that will transform your business and personal brand.
Imagine getting coached one-on-one by one of Australia’s leading PR and social media expert who has achieved millions of dollars worth of media coverage for herself and her clients.
Catriona has taught thousands of people how to get the media not only interested, but to write news pieces that have helped to launch and grow countless businesses, increase sales and gain ongoing major publicity coverage.
Catriona has first-hand experience in moving from unknown to expert. She started her business with nothing, in the sunroom of her rented apartment. She had to figure out how she could become a well-recognised expert in PR to drive sales for her fledgling business.
Her transformation to an international speaker, TEDx presenter, global media commentator, author and leader of a highly successful public relations agency has been the result of consistent media pitching and following her Unknown To Expert 5 Star System. In 2015 she was named as one of Australia’s most influential women entrepreneurs.
“Catriona offered the insight of more than 20 years in PR industry, where she was used real life examples and really practical thinking on how to promote your company, and really think through on how you amplify your story.” – Angela Fox
“Catriona certainly knows her stuff. The depth of knowledge she displayed is priceless. I cannot recommend her highly enough to anyone that wants to maximise their publicity. The skills I was taught were immediately put in place the second I got back into the office and have already provided results!” – Hayley Dean
“Catriona’s wealth of knowledge and experience combined with her lively and interactive style, meant that I was able to walk away with an outline of my PR plan and the tools to implement into the business almost immediately. I highly recommend Catriona.” – Victoria Sharp
What you will learn from the Accelerated PR and Media Coaching Program
Working directly with Catriona and her team, over the 3 months, you’ll learn the science behind getting FREE media coverage that will result in 1000s of dollars’ worth of media coverage as well as how to get your important messages to the people that matter to you.
Learn effective PR strategy including writing media releases and media pitches that get results, how to approach journalists, how to write articles and case studies for the media as well as clever online tactics.
Tailored specifically to your individual needs and business, you’ll discover the secrets to getting amazing publicity that you can use for your own business.
This PR and media coaching covers:
- The elements of a typical PR strategy
- How to determine your target audiences
- How to come up with story ideas that journalists love
- How to structure media releases and media pitches and what you must include
- How to deal with journalists and media interviews
- The secret to article writing that editors will publish every time.
- How to approach bloggers as part of your PR strategy
Best of all, you will get personal feedback on your media ideas, media releases and media pitches BEFORE you send them to journalist so you’ll have a much better chance of achieving success.
So if you’re really serious about getting amazing media coverage for yourself and your business, and you’re ready to do the work to uncover your stories and attract amazing new opportunities, this PR and media coaching is what you need.
Catriona and her team will help you build your results driven PR and media strategy under their personal guidance – so you can achieve your dreams.
3 Month Accelerated PR and Media Coaching Program
Contact us to apply for the 3 month high-level personalised Accelerated PR and Media Coaching Program that will truly transform and accelerate your personal brand and your business.
Need help with a specific issue? Want to talk through your PR strategy with an expert? Need to nut out your personal brand?
Book the Spotlight Mentoring/Coaching with Catriona Pollard which is personalised one-on-one mentoring where you can get advice on all aspects of moving from Unknown to Expert including media, public relations, marketing and social media. You get 3 one hour sessions at AUD $495 (inc GST) per hour via Skype. Book here.
“Catriona shares her PR guru stripes generously. Great place to start if you want to go from unknown to … Expert!” Katie Wyatt, The Wellness Entrepreneur
“I feel it’s important to let you know that you’re doing meaningful work that I appreciate you sharing your knowledge.” Sharon Olson
“It was all just a confused muddle in my head. Now I feel like my voice is finally evolving. You deserve this praise Catriona. I am very grateful and you are so inspiring.” Erin Williams