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Public Relations Sydney

Mentoring and Coaching

Mentoring and Coaching

“Wow, Catriona is truly an amazing mentor. She has incredible knowledge and expertise which she uses to guide you to achieve the PR outcomes you seek. She is generous, refreshing and energetic yet very grounded in her approach.” – Babette Bensoussan

  • Started your business, but not sure if your media ideas are going to hit the mark?
  • Developed your PR strategy but need guidance and a sounding board?
  • In a new PR role and want some support from an expert?
  • Have no idea about your personal brand and need assistance in developing it?

We mentor and coach entrepreneurs, start-ups, authors, speakers, business owners, managers, CEOs, topic experts, coaches, consultants, newbies to PR, marketing managers and anyone wanting to learn about PR, personal branding and social media and transform their business and personal brand.

Some of the issues we have covered include:

  • Developing an overall PR strategy Brainstorming media angles
  • Developing a personal brand and how to amplify it
  • Understanding the media landscape – what is news and how does it work?
  • How to interact with the media including handling persistent or negative journalists
  • What to ask when a journalist calls i.e. when there is breaking news, a sensitive story, when a journalist wants more information about something, especially when you don’t know much about the situation
  • Interview planning – making sure you have the right messages and have assessed risks and are prepared for curly questions
  • Preparing for a live TV interview with practice sessions
  • Planning, organising and controlling a media interview – techniques that keep you on track
  • How to stay on message and keep interviews within safe boundaries

Learn from on of the best in the industry

Imagine getting coached one-on-one by one of Australia’s leading PR, personal branding and social media experts who has achieved millions of dollars worth of media coverage for herself and her clients.

Catriona has taught thousands of people around the world to become highly paid and sought after experts and thought leaders. Catriona has first-hand experience in moving from unknown to expert.
She started her business with nothing, in the sunroom of her rented apartment. She had to figure out how she could become a well-recognised expert in PR to drive sales for her fledgling business.
Her transformation to an international speaker, TEDx presenter, global media commentator, author and leader of a highly successful public relations agency has been the result of consistent media pitching and following her Unknown To Expert 5 Star System. In 2015 she was named as one of Australia’s most influential women entrepreneurs.

What you will learn from the Accelerated PR and Media Coaching Program

We offer a 3 month one-on-one accelerated coaching program that is specially designed for you. We take you through an analysis of where you are and where you want to be, and then develop a highly tailored program.
Working directly with Catriona you’ll learn skills and techniques that will help you achieve business and/or career success.
This might include developing your personal brand statement, stories that you can tell to be a better leader, the science behind getting FREE media coverage that will result in 1000s of dollars’ worth of media coverage as well as how to get your important messages to the people that matter to you.
Contact us to discuss how this high-level personalised Accelerated Coaching Program can truly transform and accelerate your personal brand and your business.

Spotlight Mentoring/Coaching

Need help with a specific issue? Have a media interview and need coaching to maximize the opportunity. Want to talk through your PR strategy with an expert? Need to nut out your personal brand?

Book the Spotlight Mentoring/Coaching with Catriona Pollard which is personalised one-on-one mentoring where you can get advice on all aspects of moving from Unknown to Expert including media, public relations, marketing and social media.  Contact us to talk through your coaching needs.

“Catriona shares her PR guru stripes generously. Great place to start if you want to go from unknown to … Expert!”  Katie Wyatt, The Wellness Entrepreneur

“I feel it’s important to let you know that you’re doing meaningful work that I appreciate you sharing your knowledge.” Sharon Olson

“It was all just a confused muddle in my head. Now I feel like my voice is finally evolving. You deserve this praise Catriona. I am very grateful and you are so inspiring.”  Erin Williams