Public Relations Sydney

Local media is something you shouldn’t overlook in your PR strategy

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

Everything you need to know when writing a media release

A media release is one of the most effective way to get your story across to the media. It can  enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the busy […]

How to get the media to call you

When thinking about how to share your expertise and opinions, do you ever think about sharing it with the media? The media is one platform you need to consider when sharing your stories and expertise to a wider audience. It can help you build a positive reputation and solid credibility for you and your brand. But […]

How to do PR during election time

The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news. Why? It really impacts the timing for any PR activities you may have planned for the next few months. With the election countdown now on, journalists will be focusing on writing about politics and […]

Dealing with the haters

When you’re moving into the spotlight and having your voice heard, there will be people who want to knock you back down. Whether it’s because you’ve published a book, got a new job, or your business is going well, some people will always be critical or negative. It can be a challenge to deal with […]