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Public Relations Sydney

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Local media is something you shouldn’t overlook in your PR strategy

Local media is something you shouldn’t overlook in your PR strategyPitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

Filed Under: Articles, Media tips, PR tips Tagged With: Catriona Pollard, contacting journalists, content, from unknown to expert, local media, media coverage, pitch local media, pitching, PR strategy, PR Tips, social media

How to get inside the mind of a journalist

How to get inside the mind of a journalistSometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist’s attention so they will read your media release over the myriad they get in their inbox every day?

Filed Under: PR tips, Public Relations Tagged With: contacting journalists, journalists, PR tips, Public relations tips

Tips for building strategic relationships

Tips for building strategic relationshipsBuilding strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers […]

Filed Under: Entrepreneur, Networking, PR tips Tagged With: contacting journalists, Networking, relationship building, thought leadership

First contact: 8 Rules for flawless media relations

First contact:  8 Rules for flawless media relationsManaging positive media relations can feel like heading out into uncharted waters and establishing the first contact often feels like the most daunting challenge of all.  Though the public relations industry is wrought with conflicting information, there are several proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and […]

Filed Under: PR tips Tagged With: contacting journalists, jounralist outreach, media relations, PR Tips

What to do when a journalist calls

What to do when a journalist callsIf a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared […]

Filed Under: Articles, Marketing tips, PR tips Tagged With: business, Catriona Pollard, communication, contacting journalists, CP Communications, CPC, handle a call from a journalist, journalists, Media Interview, Online, phone interview, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, when a journalist calls

We are listed in the 20 of the best Australian business blogs

We are listed in the 20 of the best Australian business blogsWe are thrilled to be listed as number two on the ‘20 of the Best Australian Business blogs’ by SmartCompany. We hope you enjoy Public Relations Sydney ! We also have another blog Social Media Sydney which has current social media news and helpful articles. You can also download our FREE PR ebook ‘How to […]

Filed Under: Articles, Awards, Events, In the news, Marketing tips, PR tips, Resources, Social Media, Websites Tagged With: Blogs, business, Catriona Pollard, communication, contacting journalists, CP Communications, CPC, media, PR, pr sydney, public relations, public relations sydney, Public relations tips, SmartCompany, social media, top two blogs

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