Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist’s attention so they will read your media release over the myriad they get in their inbox every day?
Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers […]
Managing positive media relations can feel like heading out into uncharted waters and establishing the first contact often feels like the most daunting challenge of all. Though the public relations industry is wrought with conflicting information, there are several proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and […]
If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared […]
We are thrilled to be listed as number two on the ‘20 of the Best Australian Business blogs’ by SmartCompany. We hope you enjoy Public Relations Sydney ! We also have another blog Social Media Sydney which has current social media news and helpful articles. You can also download our FREE PR ebook ‘How to […]
Many businesses want to gain media coverage in all the top national and metropolitan news outlets and often forget about the benefits of local news. For many businesses the majority of their customers and clients are in their local area. This means gaining media coverage in local newspapers, magazines, newsletters, radio programs or TV programs […]