from unknown to expert Archives

Build a strong reputation from scratch like a PR pro these 4 tips

One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just [...]

Filed Under: Blog tips, Networking, PR tips, Public Relations, Social Media

Tagged With: Blogging, brand, Catriona Pollard, from unknown to expert, Networking, personal brand, public relations, reputation

Local media is something you shouldn’t overlook in your PR strategy

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in [...]

Filed Under: Articles, Media tips, PR tips

Tagged With: Catriona Pollard, contacting journalists, content, from unknown to expert, local media, media coverage, pitch local media, pitching, PR strategy, PR Tips, social media

Everything you need to know when writing a media release

A media release is one of the most effective way to get your story across to the media. It can enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the [...]

Filed Under: Media tips, PR tips, Public Relations

Tagged With: Catriona Pollard, Elon Musk, from unknown to expert, how to write a media release, media release, public relations, Tesla, tips

How to repair a damaged personal brand

Your personal brand is one of the most important things in business and it is your best asset. If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning. These steps can help you repair your personal [...]

Filed Under: PR tips, Thought leadership

Tagged With: Catriona Pollard, from unknown to expert, personal brand, tips

Time to get organised

When you’ve said yes to one too many things, and it’s causing you stress because you don’t think you can cope with the workload, there are a few things you need to do to get organised. It may seem like you’ll never be able to have everything under control, but all you need to do [...]

Filed Under: PR tips, Success Stories

Tagged With: Catriona Pollard, from unknown to expert, get stuff done, multitasking, organise, prioritisng, tasks

Start following these LinkedIn Influencers today

LinkedIn is no longer just a networking tool that allows you to provide your career details and resume. There is a wide range of helping and inspiring content from business Influencers that can help change your perspective on both personal and professional matters. LinkedIn launched a successful publishing platform called LinkedIn Pulse in 2015, which [...]

Filed Under: Content, Entrepreneur, social entrepreneur, Social Media, Writing

Tagged With: Catriona Pollard, from unknown to expert, influencer, Linkedin, LinkedIn Pulse, Networking, social media

Everything you need to know when writing a media release

Time to get organised

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