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Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
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Tips for Effective, Creative PR Ideas

Tips for Effective, Creative PR IdeasEffective ideas in PR can seem difficult in such a competitive industry, however there are certain steps you can take to help lead you in the right direction. Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]

Filed Under: Blog tips Tagged With: build your profile, Catriona Pollard, creative thinking, creativity, from unknown to expert, ideas, personal brand, PR tips, reputation

Why your business needs a credible spokesperson

Why your business needs a credible spokespersonBusinesses need to have a confident, well-spoken, professional spokesperson. Someone who understands your business and someone who can represent the values your company holds. Therefore, it is important that your business understands why they need a credible spokesperson. Alan Joyce, CEO of Qantas is a great example of being a very credible spokesperson. From writing […]

Filed Under: Articles, PR tips Tagged With: Catriona Pollard, credible spokesperson, from unknown to expert, public relations, public speaking

Build a strong reputation from scratch like a PR pro these 4 tips

Build a strong reputation from scratch like a PR pro these 4 tipsOne of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just […]

Filed Under: Blog tips, Networking, PR tips, Public Relations, Social Media Tagged With: Blogging, brand, Catriona Pollard, from unknown to expert, Networking, personal brand, public relations, reputation

Local media is something you shouldn’t overlook in your PR strategy

Local media is something you shouldn’t overlook in your PR strategyPitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

Filed Under: Articles, Media tips, PR tips Tagged With: Catriona Pollard, contacting journalists, content, from unknown to expert, local media, media coverage, pitch local media, pitching, PR strategy, PR Tips, social media

Everything you need to know when writing a media release

Everything you need to know when writing a media releaseA media release is one of the most effective way to get your story across to the media. It can  enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the busy […]

Filed Under: Media tips, PR tips, Public Relations Tagged With: Catriona Pollard, Elon Musk, from unknown to expert, how to write a media release, media release, public relations, Tesla, tips

How to repair a damaged personal brand

How to repair a damaged personal brandYour personal brand is one of the most important things in business and it is your best asset. If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning. These steps can help you repair your personal […]

Filed Under: PR tips, Thought leadership Tagged With: Catriona Pollard, from unknown to expert, personal brand, tips

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