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Public Relations Sydney

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Local media is something you shouldn’t overlook in your PR strategy

Local media is something you shouldn’t overlook in your PR strategyPitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

Filed Under: Articles, Media tips, PR tips Tagged With: Catriona Pollard, contacting journalists, content, from unknown to expert, local media, media coverage, pitch local media, pitching, PR strategy, PR Tips, social media

Pitching etiquette – How to effectively follow up your media pitch with a journalist

Pitching etiquette – How to effectively follow up your media pitch with a journalistA media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications […]

Filed Under: PR tips Tagged With: media pitch, media pitches, pitching, pitching follow up

Crafting the perfect media pitch

Crafting the perfect media pitchAre you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation of a particular issue, news angle or exclusive story and put forward a representative from your business to be interviewed on the […]

Filed Under: Articles, Blog tips Tagged With: Catriona Pollard, CP Communications, journalists, media coverage, pitching, pr sydney, Public relations tips

What to do if a journalist says no

What to do if a journalist says noHave you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call and they say no, not interested? So where do you go from here? Don’t get disheartened, there are many reasons a journalist may have turned down your media pitch. If this happens […]

Filed Under: Articles, Clients, Marketing tips, PR tips Tagged With: Blogs, brand, business, Catriona Pollard, communication, CP Communications, CPC, get media coverage, journalist, journalist says no, journalists, media, media pitch, media release, pitching, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, reject media pitch, What to do if a journalist says no

What you can learn from Halloween for your PR strategy

What you can learn from Halloween for your PR strategyHalloween was last night and you may have seen some zombies trick or treating in your neighbourhood! There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back from the dead. For instance: Use evergreen stories: Each year there are many calendar events which the media […]

Filed Under: Articles, Blog tips, Blogroll, Events, PR tips, Social Media Tagged With: brand, business, Catriona Pollard, communication, CP Communications, CPC, evergreen stories, Halloween, Halloween PR, journalists, pitching, PR, PR crisis management, pr sydney, PR tips, PR trick or treat, PR Zombie, public relations, public relations sydney, Public relations tips, trick or treat, What you can learn from Halloween for your PR strategy

What is a media kit and do you need one?

What is a media kit and do you need one?A media kit is a folder containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to […]

Filed Under: Articles, Marketing tips, PR tips Tagged With: business, Catriona Pollard, communication, CP Communications, CPC, how to write a media kit, journalists, media, media kit, media kits, media release, Online, online marketing, pitching, PR, PR media kit, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, what is a media kit, what to include in a media kit

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