Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in [...]
A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications [...]
Are you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation of a particular issue, news angle or exclusive story and put forward a representative from your business to be interviewed on the [...]
Have you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call and they say no, not interested? So where do you go from here? Don’t get disheartened, there are many reasons a journalist may have turned down your media pitch. If this happens [...]
Halloween was last night and you may have seen some zombies trick or treating in your neighbourhood! There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back from the dead. For instance: Use evergreen stories: Each year there are many calendar events which the media [...]
A media kit is a folder containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to [...]
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