5 PR tools every entrepreneur needs

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If you are an entrepreneur, one of the most important business strategies you should have in place is the right PR. You may think that promoting yourself is a little vain or perhaps egotistical, however if you want to be seen as an expert in your field then using these PR tips will help you [...]

How to make a freelance journalist fall in love with you

Freelance journalists are always looking for good content to pitch to publications. Creating a relationship with a freelancer can be the difference between receiving mediocre media coverage and achieving great media coverage for you or your client. To ensure you achieve the coverage you desire, it is worthwhile to consider forming a relationship with a [...]

Media pitching is more than a numbers game

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The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. But before you start writing that email or dialling a [...]

4 ways to improve your pitch’s subject line

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Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you [...]

Pitching etiquette – How to effectively follow up your media pitch with a journalist

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A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications [...]

What to do if a journalist says no

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Have you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call and they say no, not interested? So where do you go from here? Don’t get disheartened, there are many reasons a journalist may have turned down your media pitch. If this happens [...]

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