As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime. Brainstorming is a great way to get the creativity flowing and [...]
The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. But before you start writing that email or dialling a [...]
Today is the Melbourne Cup, the race that stops the nation every year. With Christmas and New Year just around the corner, it’s a good reminder of the many great story ideas businesses can develop from these annual events. These stories are called evergreen stories. Evergreen stories are kind of like ground hog day. They [...]
The Christmas holidays are nearly upon us and for many businesses this means closing down and going on holidays. However just because the holidays are looming it doesn’t mean you need to wind down your PR activities for the year. The festive season can actually inspire your PR efforts to help you gain more media [...]
There are heaps of events that occur every year that the media will always publish stories about such as Christmas or Valentine’s Day. These stories are called evergreen stories. Evergreen stories are kind of like groundhog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year. Journalists [...]
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