Tips to maintain your PR and social media presence during the festive season

The Christmas holidays are fast approaching which for many businesses means closing down for the year. It is important businesses not overlook their PR and social media activities throughout the holiday season. With a good strategy in place and the right preparation your business can still gain media coverage and engage your target audience on [...]

There are heaps of events that occur every year that the media will always publish stories about such as Christmas or Valentine’s Day. These stories are called evergreen stories. Evergreen stories are kind of like groundhog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year. Journalists [...]

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