Public Relations Sydney

How to take advantage of current topics in the news

When conducting PR activities for your business it’s important to watch the news and to be aware of current newsworthy topics. By doing this you will discover media opportunities for your business and yourself. For example, if you are an insurance company and you notice a lot of stories in the media about rising insurance […]

What makes the news?

Have you ever wondered why a story was in the news? Or how the media decides what stories are worth covering? The media look for stories that have newsworthy value. For a story to be considered newsworthy it must have one of the following five factors. Timing: A story must be new and current. A […]

How to use evergreen stories to your advantage

There are heaps of events that occur every year that the media will always publish stories about such as Christmas or Valentine’s Day. These stories are called evergreen stories. Evergreen stories are kind of like groundhog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year. Journalists […]