Today is the Melbourne Cup, the race that stops the nation every year. With Christmas and New Year just around the corner, it’s a good reminder of the many great story ideas businesses can develop from these annual events. These stories are called evergreen stories.
Evergreen stories are kind of like ground hog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year.
Your business can take advantage of annual events to gain media coverage, by developing a new angle on the same old story and pitching it to a relevant journalist. Most journalists will publish stories about upcoming annual events and are always looking for a fresh angle.
For example, evergreen stories around Melbourne Cup can include, gambling, social etiquette, winning, fashion and horses. You can develop fresh angles around these topics which relate to your business, for instance, don’t gamble on the wrong business and race to be the best in your industry.
Here is a list of other annual events you can use for evergreen stories:
- Annual events: The Melbourne Cup, End of Financial Year, Clean Up Australia Day.
- Holidays: Easter, Christmas, New Years, ANZAC Day, Queen’s Birthday, Chinese New Year, Australia Day.
- Special days: Mother’s Day, Father’s Day, Valentine’s Day, St Patrick’s Day, International Women’s Day.
- Special Weeks: NSW Seniors Week, Australia’s Healthy Weight Week.
There are many annual events you can take advantage of here is a link to more.
A good tip is to create a calendar of annual events relevant to your business. You can then create content around these events for your PR strategy, social media profiles and blog. This is a great way to help you plan and organise your content.
Take advantage of annual events to gain media coverage for your business and start thinking about fresh angles for Christmas and New Year now.
Want more info on developing a PR strategy? Download this handy PR strategy checklist:
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
