public relations Archives

Three steps to getting more creative with your PR

Have you run out of ideas for your public relations strategy or you find yourself writing the same thing over and over again? Are you finding it difficult to generate ideas that can help you find new angles for media pitches or great topics for articles? Running out of ideas and finding it a challenge […]

4 reasons to create a targeted media list

Media releases are a tried and tested PR tactic used to get your story in the media and is one of the most common ways to communicate with a journalist. A common mistake is to send out a blanket email with your media release to hundreds of journalists in the hopes you will receive coverage. Journalists […]

PR consulting: Why your business should care

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. A public relations campaign can help your business enormously […]

How to use an eBook to promote your business

A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]

How speaking opportunities can help your business

Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers. The benefit of speaking […]

Make the most of your media coverage

When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and communicate a message to your target audience. Instead of just filing away your article, you can implement further […]

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