Spring clean your PR strategy

Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your PR strategy as well? Reviewing your PR strategy on a regular basis helps you to determine how you can improve your strategy and generate better results. [...]

Today England announced the birth of a royal baby, the son of The Duke and Duchess of Cambridge. The royal family chose to follow tradition and announced the new arrival by posting the birth proclamation on an easel in front of Buckingham Palace. The news was also announced by a town crier, Tony Appleton, outside [...]

The relationship between the media and the public relations industry has often been cast as a turbulent one, where ‘stubborn’ journalists butt heads with ‘manipulative’ PR practitioners. The reality is of course much happier. Good and ethical public relations is about mutually beneficial partnerships with the media, leading to the sharing of quality content with [...]

The growth of online has had a huge impact on the traditional media landscape. Media outlets are now shifting online to meet the demand for faster information, and bloggers have more influence and credibility than ever before. Content is delivered quickly, more frequently and 24 hours a day. Getting publicity for your business is no [...]

Have you started noticing your competitors in the media? Why do you think they are getting media coverage and not you? Why would a journalist think to interview them and not you? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term [...]

Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will PR help me take my business to the next level? Here are our top seven ways public relations adds value to a business. Increase visibility of your products and services Every organisation [...]

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