People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t?
Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.
A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency.
There are a number of benefits from getting PR consulting from a well-respected PR agency. These include:
Credibility – Public relations holds a powerful position in the communications suite. One of the major impacts of PR is media relations, which assists you in achieving editorial coverage. People in your target market may see editorial as an independent and objective evaluation of your company. Due to the perceived objectivity of editorial coverage, PR is said to hold more credibility than other forms of marketing communication. Editorial coverage is trusted more than running an advertisement. PR consulting can help you create a powerful public relations strategy that positions your business or company as a leader in your niche.
Cost Effectiveness – Public relations can be less expensive than other forms of paid communication, even if you hire an external public relations agency rather than performing this task in-house. Whilst you are paying for PR consulting through the services of a PR specialist, what you are achieving in the way of media coverage and changes in public perception may have otherwise cost you much more.
Exposure – Media coverage achieved through PR consulting is likely to be more extensive than that which you would achieve through advertising, given a similar budget. Specialist PR people know which media to target for which message (and often have cultivated incredible contacts), what content the media want, when to pitch them which story and what is the best way to deliver your message.
Flexibility – Public relations has the benefits of being flexible in message content and being responsive to news. A skilled PR consultant can turn around media releases in reaction to news or crisis situations within hours. This then assists your business in being on the cutting-edge of developing news, as well as responding to critical incidents that require commentary from your company.
Assuming you can afford it, and assuming the agency is reputable, you can gain much by getting PR consulting through working with a PR agency.
An agency may be able to pinpoint those aspects of your business, which would make it interesting to various publications, for instance. It can also allow you to focus on your day-to-day operations, and handle much of the work involved in running an efficient campaign.
If you do not feel that you have the time and skill to organise a successful publicity campaign, it is better for you to seek competent, professional advice than to fumble with your public relations efforts.
Once you have decided to hire an agency to handle your public relations, you must determine which agency will provide the best service for your account.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
