Happy New Year! As we start 2017 you might be making some personal New Year resolutions. But now is also a great time to think about how you can improve your business by making some PR New Year resolutions. Here are some suggestions you can include on your list of PR New Year resolutions. Be [...]
When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]
Your personal brand is a hard won commodity and in business it is your most valuable asset. But what happens when that brand is damaged in some way? Whether it’s through your own actions or those of others, a damaged personal brand can hold you back from new opportunities, clients, deals and prospects. By far [...]
Writing a book is a big accomplishment. Most likely, your book will be the work of months or years, and as such you’ll want to show it off to the world. However, many people think the battle is over once their book is published, and then start wondering after weeks of silence why nobody is [...]
In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert. Personal branding comes into play in today’s competitive business environment as [...]
As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing [...]
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