Happy New Year! As we start 2017 you might be making some personal New Year resolutions.
But now is also a great time to think about how you can improve your business by making some PR New Year resolutions.
Here are some suggestions you can include on your list of PR New Year resolutions.
Be active on social media
Do you have a social media profile you don’t use often? Then why not make 2017 the year you become a social media guru and increase the benefits for your business.
Social media is a great communication tool which can help to build your reputation, gain valuable customer feedback, attract new customers and position yourself or your business as an expert in your industry.
You should also dedicate enough time to create a strong presence online and gain more followers. Building an online profile can be time consuming but there are some time saving tricks to help you.
You may also want to consider hiring a social media agency to take care of your social media and to help you get even more results.
Develop a PR strategy
Is getting in the media on your 2017 wish list? You can achieve this by developing a PR strategy for your business. A PR strategy will help you target your communication to the right audience and the right publications at the right time.
A strategy can also help you to define your target audience and allow you to develop the right key messages to communicate to them. Without a strategy, you won’t have a clear goal for your PR activities, which will make it difficult to measure your success.
If this sounds too difficult then you can always employ a PR agency to raise your profile in the media.
Keep up to date with the news
To find media opportunities for your business you need to read the news and media publications to stay up to date on current events and industry news. This will help you to find current newsworthy angles to help promote your business.
Start by regularly reading the publications you want to be featured in and the publications related to your industry.
This will help you get to know the topics these publications cover, the names of key journalists and what each journalist specialises in. This knowledge will help you to tailor your media pitches, which will give you a better chance of gaining a media interview or getting an article published.
Become a public speaker
A great New Year’s resolution to think about is raising your business’ profile through public speaking.
Speaking at conferences and events is a great way to position yourself and your business as an expert and a thought leader in your industry. It can also lead to a range of new opportunities for your business and generate an increase in customers or clients.
You don’t need to be a professional speaker, you just need to have an expert knowledge in a particular field, be able to speak clearly and have an engaging presence on stage.
You should start this resolution by first choosing an area of expertise you want to build your profile in. This is usually related to your profession and enables you to promote your business.
Next you can start volunteering to speak at events in your industry or join networking groups which offer speaking opportunities. Once you start speaking at events you will find that more opportunities arise.
Want more help in achieving these goals? Get your copy of ‘From Unknown To Expert’ to help you to use PR and social media to become a recognised expert and well known leader in your field.