Combining PR and social media – the key to success

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]

Although most of us read blogs now, we are often asked what a blog actually is. A weblog, or blog, is a personal journal on the web. Weblogs express as many different subjects and opinions as there are people writing them. Some blogs are highly influential and have enormous readership while others are primarily intended [...]

Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you. Here are a few ways you can promote your social media sites not using social media. Add links to your email [...]

Do you think your business would benefit from social media but your boss is telling you it’s a waste of time? Then you need to come up with a strategy to help your boss understand the immense benefits social media can provide for your business. Ragan.com has provided some great advice on how to persuade [...]

Increasing your engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. When your followers trust you and see that you are providing them with valuable information they are more likely to re-tweet you. Gaining more re-tweets is a great way to reach a wider audience, [...]

LinkedIn is a social media platform that has been specifically created for businesses and professionals. LinkedIn provides a great way to stay in touch with your business connections or create relationships with new people. When you join LinkedIn make sure you fill out every section of your profile so that people can identify you. Add [...]

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