Do you think your business would benefit from social media but your boss is telling you it’s a waste of time?
Then you need to come up with a strategy to help your boss understand the immense benefits social media can provide for your business.
Ragan.com has provided some great advice on how to persuade your boss to say ‘yes’ to social media.
Who is the decision maker? You need to know the person whose approval you require to incorporate social media into your business. There is no point trying to persuade your boss if they are not the major decision maker in the business. Maybe you need to persuade the CEO or their assistant?
Conduct a test run: Ask your boss if you can organise a social media trial run for your business. Tell them the trial will last for 12 weeks and the results will be evaluated at the end. Your boss can then decide if social media should be incorporated into the business permanently. However, once social media has started it is usually difficult to stop.
Educate the decision maker: When your boss understands social media it will be easier to persuade them to implement it into the business. Before starting a social media program, make sure your boss is aware of how social media works and the benefits it can provide. Provide them with informative articles or suggest that they attend relevant workshops. Be patient, it may take time for them to feel comfortable with social media.
What are your competitors doing: Your boss is usually interested in doing what’s best for the business by staying on top of current trends. If you explain what your competitors are doing on social media your boss may feel that their business is being left behind or losing customers.
What are your customers doing on social media? If your customers are talking about your business on social media then you are missing out on valuable marketing opportunities. Tell your boss that social media can help the business tap into a wider customer base and communicate directly to their target audience.
Plan your argument: It is likely you will be faced with many questions and counter arguments when proposing social media to your boss. You should be prepared for any negative comments by writing down every possible reason that they will argue against social media and come up with a response.
To create an effective social media program for your business you need to make sure your boss supports it first.
Your social media efforts will fail if the decision maker in your company doesn’t agree with you.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.