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Combining PR and social media – the key to success

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]

Filed Under: Business, Marketing tips, Networking, PR tips, Public Relations, Social Media, Twitter tips

Tagged With: Catriona Pollard, facebook, from unknown to expert, PR, SEO, social media, story telling, twitter

What the Oscars can teach us about creating content that goes viral

Ellen DeGeneres has managed to break Twitter records after taking a ‘selfie’ with Hollywood’s hottest celebrities at the Oscars. The photo smashed the record for the most retweeted image of all time in less than an hour. This is the ultimate goal of every marketer; to create an idea that ‘goes viral’ and becomes instantly [...]

Filed Under: Blog tips, PR tips, Social Media

Tagged With: branding, content, CP Communications, PR tips, twitter

Decoding social media jargon

If you are new to social media, it may seem like some social media tools use a completely different language. The jargon of social media can at first seem confusing, but with a little practice, the art of social media wordplay will become second nature. Here are some of the common terms used on social [...]

Filed Under: Articles, Social Media, Twitter tips

Tagged With: facebook, Instagram, Linkedin, Pinterest, twitter

Five top tips for a successful event PR strategy

Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales. So how do you go about using PR for an event? Below are our [...]

Filed Under: Marketing tips, PR tips

Tagged With: brand, business, Catriona Pollard, communication, CP Communications, CPC, event organisation, event tips, Events, events pr, PR, pr sydney, PR Tips, public relations, public relations sydney, Public relations tips, social media, social networking, twitter

What is social TV and how is it changing the way we communicate?

Ever sat on the couch and facebooked your way through The Voice? Or shared a tweet about ABC1s Q&A? If you have, then you are participating in a new trend called Social TV. This is the process of enhancing a viewer’s social experience of watching TV by connecting them with other viewers in real time. [...]

How to promote your social media sites not using social media

Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you. Here are a few ways you can promote your social media sites not using social media. Add links to your email [...]

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