online marketing Archives

What is a media kit and do you need one?

A media kit is a folder containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to [...]

Power stories to build an epic business

Storytelling is an important PR strategy for any business to communicate and engage with their target audience, grow their business, raise their profile and get an edge over their competitors. Valerie Khoo, journalist, author, keynote speaker and popular commentator on small business has just released a book about the power of storytelling. Power Stories: The [...]

How to find the stories within your business

In order to gain media coverage for your business you need to be able to find interesting stories about your company and share them in an appealing and simple way with journalists. Not all stories are obvious. People in ‘non-sexy’ or unglamorous businesses may wonder why a journalist would be interested in writing about their [...]

Filed Under: PR tips

Tagged With: brand, business, Catriona Pollard, communication, CP Communications, CPC, evergreen stories, Online, online marketing, PR, pr sydney, PR tips, public relations sydney, Public relations tips, social networking, stories, story, story angle, story in your business

How to promote your social media sites not using social media

Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you. Here are a few ways you can promote your social media sites not using social media. Add links to your email [...]

How to increase your YouTube subscribers

A subscriber is someone who follows your YouTube channel and wants to stay informed of any new content you post. Increasing your subscribers on YouTube is important because it will increase the popularity and exposure of your channel. Your subscribers will often share your videos, which may even result in your videos going viral. Social [...]

Filed Under: Networking, PR tips, Social Media

Tagged With: business, Catriona Pollard, communication, CP Communications, CPC, Online, online marketing, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, social media, social networking, subscribers, web 2.0, YouTube, YouTube channel

What you need to know about LinkedIn

LinkedIn is a social media platform that has been specifically created for businesses and professionals. LinkedIn provides a great way to stay in touch with your business connections or create relationships with new people. When you join LinkedIn make sure you fill out every section of your profile so that people can identify you. Add [...]

Filed Under: PR tips, Social Media

Tagged With: brand, business, Catriona Pollard, communication, CP Communications, CPC, Linkedin, LinkedIn connections, Online, online marketing, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, SEO, social media, social networking, web 2.0

What is a media kit and do you need one?

Power stories to build an epic business

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