stories Archives

What makes the news?

Have you ever wondered why a story was in the news? Or how the media decides what stories are worth covering? The media look for stories that have newsworthy value. For a story to be considered newsworthy it must have one of the following five factors. Timing: A story must be new and current. A [...]

Filed Under: Articles, PR tips, Websites

Tagged With: business, Catriona Pollard, communication, CP Communications, CPC, human interest, journalists, media, media release, news, news stories, newsworthy, PR, PR and social media tips and news, PR tips, PR Tips and News, public relations, Public relations tips, stories, timing, what makes the news, YouTube

How to find the stories within your business

In order to gain media coverage for your business you need to be able to find interesting stories about your company and share them in an appealing and simple way with journalists. Not all stories are obvious. People in ‘non-sexy’ or unglamorous businesses may wonder why a journalist would be interested in writing about their [...]

Filed Under: PR tips

Tagged With: brand, business, Catriona Pollard, communication, CP Communications, CPC, evergreen stories, Online, online marketing, PR, pr sydney, PR tips, public relations sydney, Public relations tips, social networking, stories, story, story angle, story in your business

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