Public Relations Sydney

What makes the news?

Have you ever wondered why a story was in the news? Or how the media decides what stories are worth covering? The media look for stories that have newsworthy value. For a story to be considered newsworthy it must have one of the following five factors. Timing: A story must be new and current. A […]

How to find the stories within your business

In order to gain media coverage for your business you need to be able to find interesting stories about your company and share them in an appealing and simple way with journalists. Not all stories are obvious. People in ‘non-sexy’ or unglamorous businesses may wonder why a journalist would be interested in writing about their […]