Public Relations Sydney

Monitoring and evaluation: An essential part of a public relations strategy

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to […]

How to use an eBook to promote your business

A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]

The best communication strategies for your business

Businesses today are faced with multiple channels that can be used to reach potential customers. Where traditional businesses may have once relied solely on offline communications strategies to reach their prospective clients, many businesses today rely heavily on online methods to reach a more digitally savvy audience. While neither method is incorrect, businesses should not […]

The benefits of hiring a small PR agency

Hiring a PR agency is a great strategy for businesses who want to stand out from their competitors, tell their story, build their profile and reputation and communicate with their target audience. However, when it comes to agencies, bigger doesn’t always mean better. Hiring a small PR agency can deliver just as much compelling exposure […]

How to use annual events in your PR strategy

Today is the Melbourne Cup, the race that stops the nation every year.  With Christmas and New Year just around the corner, it’s a good reminder of the many great story ideas businesses can develop from these annual events. These stories are called evergreen stories. Evergreen stories are kind of like ground hog day. They […]

Make the most of your media coverage

When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and communicate a message to your target audience. Instead of just filing away your article, you can implement further […]