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Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
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Is the media release dead?

Is the media release dead?Media releases are often the first thing that comes to mind when discussing public relations. They are a tried and true method, and are often very successful. However there is much more to public relations than the media release. There’s been a lot of talk recently about whether media releases are still relevant. PR methods […]

Filed Under: Articles, PR tips Tagged With: Catriona Pollard, communication, CP Communications, CPC, media release, PR, pr sydney, PR tips, public relations, public relations sydney

3 easy phrases to clarify your message

3 easy phrases to clarify your messageToday’s digital space is filled with one-liners that are compelling, punchy and message driven. There seems to be no room for verbosity in today’s digital world. PR Daily has given 3 communication phrases that will help you stay on track, improve message clarity and grab the attention of others. 1. The goal is… If someone […]

Filed Under: Marketing tips, PR tips, Uncategorized Tagged With: Catriona Pollard, communication, CP Communications, CPC, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips

TwitterCue: The new social media idea

TwitterCue: The new social media ideaIn today’s world of 24 hour news cycles and social media channels that never sleep, people across the globe are constantly gaining access to large amounts of information on a daily basis. However, in times of crisis this constant flow of never ceasing information can create challenges when trying to get an accurate message across. It […]

Filed Under: In the news, PR tips, Social Media, Twitter tips, Uncategorized Tagged With: Catriona Pollard, communication, CP Communications, CPC, hashtag, media release, PR, PR crisis management, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, social media, twitter, TwitterCue

Creating online authenticity

Creating online authenticitySocial media is all about authenticity, Rohit Bhargava, of Ogilvy USA explained at a recent Frocomm event. Here are a few topics he discussed in his presentation. Media is circular News no longer just generated by journalists. With the help of social media, media has evolved to become a circular process. Individuals are looking to […]

Filed Under: Articles Tagged With: communication, CP Communications, media, Ogilvy, Rohit Bhargava, social media

Top 5 Tips how to use PR to beat a recession

Top 5 Tips how to use PR to beat a recessionSwitch on the TV news, open the paper and its all doom and gloom. The bad economic forecast is a great news story for the media. However it breeds fear, worry and stress. In business this can mean that owners react to the fear with knee jerk reactions such as cutting out advertising, marketing and […]

Filed Under: PR tips Tagged With: business, communication, economy, PR, public relations

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