Today’s digital space is filled with one-liners that are compelling, punchy and message driven. There seems to be no room for verbosity in today’s digital world. PR Daily has given 3 communication phrases that will help you stay on track, improve message clarity and grab the attention of others. 1. The goal is… If someone [...]
In today’s world of 24 hour news cycles and social media channels that never sleep, people across the globe are constantly gaining access to large amounts of information on a daily basis. However, in times of crisis this constant flow of never ceasing information can create challenges when trying to get an accurate message across. [...]
Social media is all about authenticity, Rohit Bhargava, of Ogilvy USA explained at a recent Frocomm event. Here are a few topics he discussed in his presentation. Media is circular News no longer just generated by journalists. With the help of social media, media has evolved to become a circular process. Individuals are looking to [...]
Switch on the TV news, open the paper and its all doom and gloom. The bad economic forecast is a great news story for the media. However it breeds fear, worry and stress. In business this can mean that owners react to the fear with knee jerk reactions such as cutting out advertising, marketing and [...]
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