Engaging an Online Community

Macquarie University’s Women, Management & Work Conference Macquarie University has been running the annual Women, Management and Work Conference for 23 years, with the conference focusing on Women and Leadership: Ignite your strengths. Leading women spoke about how women can use their unique strengths to become influential leaders. In 2010, PR and social media agency [...]

CP Communications was engaged to significantly raise the profile of Starlight Cinema on the North Shore and with major metros newspapers in the entertainment sections. Jill Keyte, Managing Director of High As A Keyte, “engaged CP Communications to promote the ‘jewel in its crown’ of annual events, Starlight Cinema, because we were looking for a [...]

Catch is an online division of Reed Business Information Australia. Its subsidiaries include Fatcow.com.au, Ferret.com.au, FranchiseBusiness.com.au and Infolink.com.au, which are online business directories servicing specific industries in Australia. Objectives To raise the profile of each directory within the industry’s they target. For instance for infolink.com.au industries targeted include building, construction, design and architecture. To position [...]

A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by [...]

Businesses today are faced with multiple channels that can be used to reach potential customers. Where traditional businesses may have once relied solely on offline communications strategies to reach their prospective clients, many businesses today rely heavily on online methods to reach a more digitally savvy audience. While neither method is incorrect, businesses should not [...]

If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared [...]

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