Content Calendars allow your social media strategy to shine

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Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant. With 2.1 billion, 330 million, and 530 million monthly users on Facebook, Twitter, and LinkedIn respectively, it can be extremely difficult to maintain an effective online presence. There is a wide spectrum of potential audiences, but [...]

Engaging an Online Community

Where is your target audience

Macquarie University’s Women, Management & Work Conference Macquarie University has been running the annual Women, Management and Work Conference for 23 years, with the conference focusing on Women and Leadership: Ignite your strengths. Leading women spoke about how women can use their unique strengths to become influential leaders. In 2010, PR and social media agency [...]

University Faculty

Macquarie University Case Studies

Over several years CP Communications has implemented a thought leadership program for the Macquarie University Faculty of Business and Economics which has resulted in significant financial returns and over 200 pieces of positive media coverage. Macquarie University Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the [...]

Tips for building strategic relationships

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Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers [...]

Why you need a PR strategy

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If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worth while sending out messages to just any one without considering who you actually want to hear your messages. A PR strategy will help you target your communication to the right audience and the right [...]

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