Edge wanted to position themselves as leaders in the content marketing space. Through clever PR and thought leadership strategies, CP Communications achieved over 160 pieces of media coverage in targeted media outlets. Through a LinkedIn strategy, the number of people viewing the status updates for the team increased by 326 percent, with calibre of new [...]
CP Communications was engaged to significantly raise the profile of Starlight Cinema on the North Shore and with major metros newspapers in the entertainment sections. Jill Keyte, Managing Director of High As A Keyte, “engaged CP Communications to promote the ‘jewel in its crown’ of annual events, Starlight Cinema, because we were looking for a [...]
CP Communications was engaged to raise the profile in Australia and New Zealand of Aprimo, a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. CP Communications work with Aprimo on a PR strategy that includes media releases, ghost-writing of articles, case studies, pitching and speaking opportunities. [...]
As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing [...]
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